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HELLO!
A new power strip with improved efficiency and enhanced sustainability by incorporating additional portability and functionality.
Power strips are everywhere around us.
What impact
does using power strips have on the environment?
But
Approximately 50 million tons of electronic waste are generated globally each year
There are approximately 134 million housing units in the United States.
Most housing units are likely to use at least one power strip.
It will generate
100,500,000 kilograms CO2 per year
It's time to take action.
Redesign the user experience of a power strip to enhance its efficiency and expand its sustainability.
34% Sustainability improvement
from SBOM study
than benchmark product
(Insignia™ 6-Outlet Power Strip)
thanb
Maximize space utilization through a compact structural design.
Improve sustainability
by portability.
Through the side button, along with internal spring clips and gears, the cord can be freely retracted and released.
Improve sustainability
by Personalization.
Mo.Co allows users to choose their preferred combination of charging ports.
62% Apple users' choice.
Example
55% Android users' choice.
Improve sustainability
by Functionality.
By simply sliding the button on the right, it can save approximately 45% of electricity compared to normal usage.
Mo.Co reduces power waste by allowing users to adjust usage time .
CMF Study
NANOCON-MIC is an eco-friendly material with characteristics such as recyclability, high-temperature resistance, non-toxicity, and light weight, making it the primary material for Mo.Co.
What is the target audience of Mo.Co?
MO&Co.'s target audience is independent young generations and office workers aged 16 to 35.
Persona
Jamie Grace
Age: 21
Education: Junior at a university, majoring in Computer Science
Lifestyle: Lives in a shared apartment near campus, often study at cafes or coffee shops.
Needs:
A flexible, space-efficient design that can be easily adjusted or moved.
Built-in energy-saving features like auto-shutoff or power consumption monitoring.
Durable and repairable, using sustainable or recycled materials.
Design for the future.
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